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Speak Like It Matters Podcast
Welcome to Speak Like It Matters (formerly Visionary Voice) — the podcast for courageous, purpose-driven leaders who want to communicate with clarity, confidence and credibility.
I’m Csilla Muscan, public speaking coach, storyteller, and the creator of the 'You Are The Message' framework.
Here’s the deal: If you want to be the kind of speaker who leads with clarity, connects with depth, and actually gets remembered—you’re in the right place.
This isn’t about fluffy pep talks or recycled TEDx tips.
This is about building a message that resonates, a presence that commands, and a voice that leads—whether you're speaking on stage, on camera, or in a client conversation.
If your message feels unclear, your delivery falls flat, or you're tired of blending in with the sea of “experts” out there, this show will help you sharpen your voice and show up like it matters.
🎯 New episodes weekly.
🎙️ Practical tools. Real stories. Honest conversations.
Let’s turn your voice into your greatest leadership asset.
Ready to speak with impact? Hit play—let’s get to work.
Speak Like It Matters Podcast
S1E4: How to Articulate What You Do So People Instantly Get It
From the series: From Unknown to UnMistakable
If you’ve ever watched someone’s eyes glaze over while you’re explaining what you do… this episode is going to feel like a deep exhale.
Because here’s the truth most mission-driven leaders never hear:
People don’t buy what you do.
They buy what they understand about what you do.
And if your message requires effort to decode, you’ll stay invisible, no matter how gifted you are.
In this episode, we break down the exact framework that helps people instantly “get” your work, remember it later, and repeat it to others with confidence. You’ll learn why most explanations fall flat, what clarity really requires, and the four-part message structure that makes your work land in seconds instead of paragraphs.
We’ll cover:
• The biggest mistake smart leaders make when explaining their work
• Why purpose-driven explanations often confuse people
• The “Who → Problem → Outcome → Why” formula that creates instant clarity
• How to position your work in a way that sparks recognition and curiosity
• A 30-second test to know if your message is truly clear
• Real examples you can model today
If you want to stop rambling, stop over-explaining, and start being remembered, this episode will show you exactly how to do it.
🎁 Free Resource:
Download the Clarity Kit, the companion guide to this entire series, so you can implement every step with confidence. The link is in the show notes.
Let's connect on IG at www.instagram.com/csillamuscan
or on LinkedIn at https://www.linkedin.com/in/csillamuscan/
Send me an email at: csilla@csillamuscan.com
